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by Kevin Lichtman : The Stock Detective Investor: Beat Online Hype and Unearth the Real Stock Market Winners

ISBN : #0471387754 | Date : 2000-11-24

Description :

PDF-39f5d | Click your way to smart, successful investing, with techniques from one of the most beneficial Web sites on the Net “A lively introduction to the latest investment scams, from phony research outfits to pump-and-dumps.”-Worth The market’s wild ride of the 1990s and the rise of the Internet have put many investors in an enviously successful position. There are more investing opportunities than eve… The Stock Detective Investor: Beat Online Hype and Unearth the Real Stock Market Winners


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Shopper Economy Marketplace Behavior Currency PDF Aa7d56952

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The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency PDF




by Liz Crawford : The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

ISBN : #0071787178 | Date : 2012-04-10

Description :

PDF-c7bf7 | GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content–price comparisons, reviews, and even online inventory data–and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers’ attention is soaring, and The … The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency


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Brand Revolution Rethinking Identity PDF 09bd2706c

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by M. Sicard : Brand Revolution: Rethinking Brand Identity

ISBN : #1137019484 | Date : 2012-11-09

Description :

PDF-e6f1a | Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand…. Brand Revolution: Rethinking Brand Identity


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Cause Disturbance Right Hand Breakthrough Innovator PDF 1f3060d50

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Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator PDF




by Ken Tencer : Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

ISBN : #1614489920 | Date : 2014-06-01

Description :

PDF-c601f | If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knows—and everyone talks about—how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few ac… Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator


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[Pub.82DnA] Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator PDF | by Ken Tencer


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Starving Death Million James Ledbetter PDF 0d4ce0494

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Starving to Death on $200 Million PDF




by James Ledbetter : Starving to Death on $200 Million

ISBN : #1586481290 | Date : 2003-01

Description :

PDF-5597d | The Industry Standard sought to chronicle the world of Internet business, but instead became one of its spectacular failures-and its collapse turned out to be a funnier story than you’d expect. . It was not that long ago that The Industry Standard was an international publishing phenomenon. Founded in 1998 with the grandiose goal of being “the Business Week of the Internet economy,” it soared to u… Starving to Death on $200 Million


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Starving to Death on $200 Million by by James Ledbetter

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Die Internet 96konomie Strategien Wirtschaft Communication PDF 2da17acc8

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Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) PDF




by Axel Zerdick : Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)

ISBN : #3540668772 | Date : 2001-01-29

Description :

PDF-59cb5 | Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der N… Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)


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Integration Innovation Society Business Services PDF 85070a921

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Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology) PDF




: Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754652 | Date : 2007-10-12

Description :

PDF-5586b | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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Consumer Behavior J Paul Peter PDF 6e5062f59

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Consumer Behavior PDF




by J. Paul Peter : Consumer Behavior

ISBN : #0073404764 | Date : 2009-12-21

Description :

PDF-22827 | This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior


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Superconsumers Simple Speedy Sustainable Superior PDF D266c4edd

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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth PDF




by Eddie Yoon : Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

ISBN : #1633692078 | Date : 2016-12-20

Description :

PDF-c1650 | Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have… Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth


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Blog Schmog Truth About Business PDF 8249f4347

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Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business PDF




by Robert W. Bly : Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

ISBN : #078521576X | Date : 2007-01-16

Description :

PDF-b8e0b | Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surroundin… Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business


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Strategy Airline Loyalty Frequent Programs PDF A63e61b11

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Strategy in Airline Loyalty: Frequent Flyer Programs PDF




by Evert R. de Boer : Strategy in Airline Loyalty: Frequent Flyer Programs

ISBN : #3319625993 | Date : 2017-10-25

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PDF-8e23d | This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to fin… Strategy in Airline Loyalty: Frequent Flyer Programs


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CRM At Speed Light 3e PDF 46e47b94f

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CRM at the Speed of Light, 3e PDF




by Paul Greenberg : CRM at the Speed of Light, 3e

ISBN : #0072231734 | Date : 2004-05-03

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PDF-61f28 | Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for… CRM at the Speed of Light, 3e


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CRM at the Speed of Light, 3e by by Paul Greenberg

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Marketing Horizons Perspective Proceedings Developments PDF 56f15a579

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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319109650 | Date : 2014-10-29

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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